I served as the marketing lead for the La Velada concert and boxing match in back-to-back years. Each year resulted in record-breaking viewership on Twitch (culminating this year with over 7M CCV and 15M unique viewers), with measurable YoY improvement driven by my optimizations, leadership, and planning.

Promotional poster for a boxing event titled 'La Velada del Año,' featuring two main fighters facing each other with intense expressions, surrounded by other fighters in boxing stances, and event details including date, location in Seville, Spain, and streaming on Twitch.

LA VELADA DEL AÑO

A vibrant, digital graphic promoting Twitch, featuring stylized purple hearts with raindrops, three laughing emojis on the left, three thumbs-up images of a man's face on the right, three T-Rex heads at the top, and a bright pink and purple background with the Twitch logo and the slogan 'Together For Good' from December 3rd to 15th.

Around an international holiday (Giving Tuesday), I created, produced, and directed a campaign that empowered streamers to stream for charity and viewers to receive badges via donations. This campaign has raised millions of dollars for charity and has engaged over 30,000 streamers in 100 countries to take part.

TOGETHER FOR GOOD


Collaborating with Capcom around the launch of Street Fighter 6, I created a campaign that celebrated the Fighting Game Community on Twitch, culminating with a debut collab stream with community mainstay /ifCYipes and celebrity /tpain. This included stream production, creation of a badge and emote, rebranding of the Twitch handle, and deep cross-functional collaboration across multiple technical teams and international stakeholders. This campaign was a success and helped SF6 and Twitch both benefit in terms of purchased units + viewership.

SUPER ULTRA COMBO WEEK

Large indoor arena set up for an esports tournament with illuminated signage, gaming equipment, and audience seating.

STREAMER BOWL ft. FORTNITE

As part of my time as the Senior Brand Manager for Twitch Rivals, I ran all marketing for the first three iterations of the Streamer Bowl ft. Fortnite, a collaborative effort between Twitch, the NFLPA, and Epic Games that brought together streamers and NFL players to compete for Fortnite glory. My work trended on social media multiple times and earned Online Media, Marketing, and Advertising awards for innovative use of Out of Home, programmatic paid media, and mobile retargeting.

Neon sign on a brick wall advertising the 'Bud Light Dive Bar Tour' featuring Post Malone, scheduled for April 4 at 10 PM EDT, with social media icons for Facebook Live and Twitter Live. The sign includes a neon outline of Post Malone's face and hands making a gesture.

POST MALONE DIVE BAR TOUR

Bud Light wanted to create a concert series and stream the debut, featuring Post Malone at Exit-In in Nashville, Tennessee. I analyzed potential streaming partners and, working with multiple agencies and stakeholders, created and produced a broadcast on X/Twitter. At the time, this was the most viewed livestream on the platform.